Phenoxyethanol is a widely used preservative that provides effective anti-microbial protection by inhibiting the growth and reproduction of micro-organisms.

JAO incorporates Phenoxyethanol in several formulations due to its broad efficacy. It has been deemed safe for use in cosmetics by major regulatory bodies in the USA, UK, Europe, and Asia, among others, when used at concentrations up to one percent. In JAO products, Phenoxyethanol is used at levels well below the maximum limits established by global regulatory agencies.