We don't use these terms to describe our products. While many of our ingredients are considered 'natural,' not all are. Since JAO's inception, we've been intrigued by the benefits of plant-based ingredients for the skin, but we also recognize the impressive results that scientific advancements can offer.

Therefore, we select high-quality, scientifically validated, and skin-friendly ingredients from reputable sources to ensure they deliver specific benefits and functions in our products.